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The first person who discovered popcorn 

must have been terrified.


At Paradigm Crunch we believe that individuals who are better able to understand and anticipate both gradual and sudden changes to the existing world as we know it (otherwise known as paradigms) will be the ones who are better prepared to navigate, survive and thrive in unprecedented environments. 


​Some realities change in a gradual but meaningful way. Others wallop you in the proverbial belly button when they arrive, such as COVID-19 is doing today. In our view, Earth-rattling shocks to the system are not merely shifts, they are what we consider paradigm crunches.



Turning Words into Action

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